Wednesday, January 19, 2011
The team at Champions Golf Academy Pte Ltd have formed an association with Hemsdale University Centre in Singapore to offer a Diploma in Golf Club Management.
In this diploma program, there are eight subjects.
Each subject covers one aspect of golf club management.
This program allows participants to have a wide range of knowledge to manage a golf club, and it is uniquely developed for golfers or individuals who wish to set up their own business in managing a golf club.
Subjects in the Diploma
GLB 101 - Business Law for Golf Managers
* Legal issues effecting the golf industry such as the law of contracts, torts, occupational heath and safety, environmental protection, food and liquor liability, and general negligence will be covered in this course;
* Different forms of business organizations will also be discussed:
* The legal responsibilities of the golf course owner to protect his / her employees, the public, and the golf course itself will also be explained.
GFB 101 - Food & Beverage Management
* This subject provides a complete overview of all the foundations for food and beverage management in the golf industry. The subject provides the participants with the opportunity to learn about specific areas in the food and beverage operation including product knowledge, service, financial management, purchasing, and control systems:
* In addition participants will perform practical and applicable exercises related to managing a successful food and beverage operation.
GHR 101 - Human Resource Management for Golf Operations
* A successful golf enterprise requires knowledgeable and well trained staff;
* This subject focuses on the professional application of human resource management practices as they pertain to the golf industry;
* Specifically, all aspects of people management will be covered including hiring, compensation, training and development, health and safety, performance management, and employment law;
* Personnel management will focus on policies and procedures, job descriptions, work assignments.
GSM 101 - Strategic Management in Golf Operations
* Successful managers are able to integrate and synthesize the many facets of management, leadership, finance and human relations into their management decisions.
* This subject teaches aspiring managers how to develop operating strategies for all areas of a golf operation.
* As key decision-makers, participants will be expected to develop and implement product, pricing, promotion and human resource strategies and analyze the impact of their decisions on the organization.
GAC 101 Accounting in the Golf Industry
* Accounting in the golf industry teaches decision makers in the golf industry how to understand and properly use financial data;
* In this subject, participants will learn how to identify the financial information required and to address specific management issues and problems, assess the short and long term financial impact of resource allocation decisions and be able to effectively interpret a golf operations financial statements;
* The manager's role in budgeting and forecasting will be explored.
GRM 101 - Retail Management in Golf Operations
* Successfully managing a golf shop is an integral component of a golf facility's overall operation;
* Topics such as seasonality, inventory management, customer identification and service, display techniques and promotional ideas for generating additional revenues for the pro shop will be addressed;
* Participants will acquire knowledge of retail merchandising principles and understand the differences of the various target markets that frequent a typical golf retail operation (private and public facilities);
* Formulating buying plans for both hard and soft goods, establishing pricing strategies and inventory controls as well as developing merchandising strategies through effective advertising and promotional strategies are covered.
GMM 101 - Marketing Management in Golf Operations
* Participants will apply the basic components of marketing and marketing research in the development of a marketing plan for a golf facility;
* Various strategies required to ensure a successful marketing environment will be introduced (segment and positioning, product, distribution, pricing and promotion strategies);
* Participants will learn to analyze and segment markets, identify target markets and design and develop a strategic marketing plan that meets the needs of the specified target market;
* Through examples, participants will also develop an appreciation for trends and issues in today's marketing environment.
GOM 101 - Golf Operations Management
* Participants will gain knowledge in area as the practice range, golf car operations, and golf services, as these are critical components in the management of the overall golf course;
* The participants will also be introduced to policies concerning the pros and cons in establishing green fees, membership plans and merchandising for the pro shop;
* Participants will be introduced to various types of tournaments and events at the club, regional and national levels and will plan and set-up a selection of these events for both the recreation and competitive levels.
For further details please contact
Matthew Murray
Managing Director
Champions Golf Academy Pte Ltd
Sembawang Country Club
249 Sembawang Road | Singapore 758352
Tel: +65 6755 7558, Mobile: +65 9833 0649, Fax: +65 6476 3571
Email: matthew@championsgolf.com.sg
Website: www.championsgolf.com.sg
or
Professor Dr. Teo Cheng Swee, PhD (U. Qld)
Principal & Managing Director
HEMSDALE ASSOCIATES - Co. Reg.: 197902190G
HEMSDALE MANAGEMENT SCHOOL - Co. Reg.: 199308535K - MOE No.: 1448
100 Beach Road #02-19/19A Shaw Tower Singapore 189702
Hotline: (+65) 6339 3889 Fax : (+65) 6337 1183
Email: info@hemsdale.edu.sg
Website: www.hemsdale.edu.sg
